For the best investments, look to antiques which are becoming increasingly rare, and high quality signed pieces. Poor quality is never a good investment, and items purchased as they are fashionable are often abundant and therefore less sought after in the future. Collectors always love the unique and unusual, not to mention that which is rare.

Most importantly; Always buy what you love. The jewellery industry sells something more important than gold and diamonds; it sells dreams, therefore buying jewellery should be about falling completely for something. Like art, it is all a matter of personal taste, but great design should speak to you and draw you in. It should be the piece you feel most definitive of YOU. Not what a glossy mag or group of friends decides for you. There is always an element of fashion in jewellery, yet more importantly it is an expression of self, and should therefore be a completely unique and individual purchase.